Branding is the most difficult thing there is.

If you know how to do it.

How To Be On Brand Online: The Digital Brand Manifesto is the title of our new book on digital branding, to be released by Letters Publishing in 2022. Here is the trailer!

Return On Ideas for 28 Years.

Manifesto was founded in 1995. We make people feel good about brands and places, online and offline. The question is, what do you want people to feel about your brand?

Our working concept—Heart Directioncreates social return. We have extensive experience from place and property branding, e.g. Turning Torso, the ports in Malmö and Copenhagen, and Denmark’s nation brand, to name but a few examples.

This site will continue in Swedish. For more information in English, feel free to get in touch with Heart Director Michael Nilsson. You can reach him on the cell phone: +46 732486186, or by mail: